We want to reward your loyalty!

When you become a Heinen’s Tasteful Rewards™ member, you’ll start earning rewards that please your palate. It’s our way of thanking you for your loyalty to Heinen’s.

How to get started (Click Here)

  • If you already have a card: Join the Tasteful Rewards™ program by following the prompts in our quick and easy registration process.
  • If you would like a card: Please visit your local Heinen’s store Customer Service to request
    your card
  • If you've already regisered your Heinen’s Preferred Customer Card, simply log in to view your Tasteful Rewards

What you’ll receive

Remember to use your card every time you shop at Heinen’s, and you’ll start earning rewards credit. We’ll help you get more of the tastes you crave, as well as suggest items to complement the foods we know you love. As a Tasteful Rewards™ member, you’ll also receive exclusive savings, stay in the know, give back to the community, and get invited to special events and promotions.

How it works

We’ll email you whenever you earn rewards and they’ll be electronically entered on your Heinen’s Preferred Customer Card. Earn a reward, receive an email, and visit Heinen’s to use your card and automatically redeem your reward.