The Tasteful Rewards™ Story 
We’re not the first to offer a rewards program. Grocery stores have been doing it for years.
But Heinen’s is anything but just a Grocery store.
That’s why we couldn’t just offer rewards. We wanted to offer you more.
- We wanted to offer an opportunity to give back — a way to support the community in which we live.
- We wanted to offer a chance to save a little more for yourself.
- We wanted to provide a way for you to stay in the know about the latest seasonal selections, locally produced products and easy meal solutions.
- We wanted to get you involved in all the wonderful events happening at all of our stores.
- And we wanted to provide it all in a way that was undeniably Heinen’s: Providing world class customer service while offering the freshest, highest quality foods.
That’s why we established Tasteful Rewards™. And it’s our hope that everything
you love about Heinen’s shines through every time you use your
Heinen’s Preferred Customer Card.
Enjoy.
Tom & Jeff Heinen
